Book: Purple Cow - Seth Godin

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Re: Book: Purple Cow - Seth Godin

Postby EvSouL on Thu Oct 16, 2008 3:20 am

With the style advertisement it is you're not supposed to put focus on the product itself.
It's meant to sell you on the concept of the product but the physical object.

As my teacher says "ad's directly on the product are boring."

So I went with this approach.
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Re: Book: Purple Cow - Seth Godin

Postby Zerk on Thu Oct 16, 2008 2:22 pm

That makes sense. Not saying to make it a huge element just a little bit bigger because it seems so unimportant to me now. I personally like to know what the product looks like if I am going to buy it. Who wants an ugly beer tap, yea?
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Re: Book: Purple Cow - Seth Godin

Postby John on Thu Oct 16, 2008 11:12 pm

Hey, if there's beer in it who cares what it looks like.
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Re: Book: Purple Cow - Seth Godin

Postby Zerk on Fri Oct 17, 2008 2:39 pm

I cant argue with that logic.
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Re: Book: Purple Cow - Seth Godin

Postby EvSouL on Mon Oct 27, 2008 4:48 pm

HAHAHAHA

awesome.

Yeah it was just a rough too. Meaning its a basic markup that would be given to a creative team to finalize.
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